How to use social media to establish your position

In today’s business universe, digital marketing is one of the most popular words we often hear. It is a holistic approach to do different types of marketing activities (including social media marketing) across different online platforms such as social media.

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Social media marketing

Digital marketing consists of a lot of strategies, but perhaps the most commonly used and most efficient way to promote products, services and brands is social media marketing. As new technologies emerge across the globe, this method gets upgraded on a regular basis. It has grown significantly over the past few years. So if you’re new to this marketing trend, you need to understand the basics of social media marketing.

Like other forms of marketing, social media is always evolving. People’s behaviours are changing, as are the technologies and capabilities of social media platforms. So what will be the key social media trends you need to know in 2019?

This 2019, there are some important things every social media marketing should consider. First of which is by showing your audience love and care. Yes, social media marketing nowadays is also about building a relationship and you have to be more responsive to the people who follow you. To begin with, you have to be authentic and timely. This means responding quickly to customer complaints, issues, and questions.

Another important thing to consider is the use of videos. Videos (both live and uploaded) are nothing new, but this year, your business should have a video strategy. Come up with good pieces of content that your audience can relate, interact and hopefully share with their friends.

You should also make use of chatbots as they are a hot trend right now. They have awesome open rates and are one of the most effective ways to reach and build audience engagement.

How more on how to use social media to establish your business’ position, read this:

Why I make time for mental health care every day, and we all should

More and more Australians nowadays put extra effort on taking care of their mental health. We are now aware how mental illness such as depression and anxiety could affect our lives and our loved ones so we make sure to take care of out mental wellness every single day. But what is good mental health?

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Mental health

All of us are more or less mentally healthy, and this usually varies through our lives especially during difficult situations, life events, changes, and so on. You have good mental health if you got positive mindset, contentment, happiness and psychological wellbeing.

Mental health is vital. In fact, research tells us that good mental health is even more beneficial than good physical health. We need to have positive mental outlook. It helps increase the rate and speed of recovery from serious, even life threatening, illness. Psychological resilience and wellbeing gives people the strength to turn problems into challenges into triumphs.

Connection is one essential aspect to having a good mental health. One must have a positive close relationship. He or she must have a wider network of friends, colleagues and acquaintances which will vary over time. Giving to others is another really important aspect of connection, improving our sense of self worth and wellbeing.

Moreover, you also need to be composed. You should have a sense of balance, and ability to distance ourselves from our thoughts and emotions. It means our ability to respond rather than react. Spiritual connection can be a strong help. It could be a belief or faith, or may be found through connection with nature. A mentally healthy person will feel an inner strength of spirit, and find ways to support that.

Knowing how important your mental wellness is, it is really important to make a daily habit of taking care of your mind. Continue reading at:

Foreign exchange trading

Contrary to what some people would have you believe, learning Forex trading is not easy at all. Trading Forex is one of the most challenging skills you can ever set out to learn, which is especially daunting if you’re a beginner just starting out to learn how to trade Forex.

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Many new investors find Forex trading difficult to learn, but in time, you’ll be able to understand how this type of investment works and eventually make money from it. It is true that even a beginner can make money in Forex trading, but there’s a big difference between making money in Forex and making a full time income, achieving financial freedom, and building wealth through Forex.

While there are some risks to forex trading, there are also many advantages that can make it a lucrative and attractive activity if you do it right. Here are the pros:

  • Forex market is accessible – the Forex market is among the most accessible markets for individual traders. You can set up a forex account within a period of one to three days and begin trading with a few dollars. Also, the forex market is open 24 hours a day/5 days per week, meaning forex trading can more easily fit into your schedule even if you are a busy type of person.
  • Leverage – the Forex market is among the fastest moving markets and has deep liquidity. Availability of resources for leverage in the forex market is greater than in most other markets
  • Simple tax rules – trading is often subject to more simplified tax rules that can make tax calculations easier compared to other markets that require the trader to keep special tabs on their short and long-term trading activities for tax reporting.

There are many other advantages of Forex trading but there are also disadvantages. For more on this type of trading, read this:

Stop investment stress by avoiding these six money mistakes

Investing your money is the most effective and best chance to build wealth. It allows you to put your money in vehicles that have the potential to earn strong rates of return.

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Investing money

Investing provides numerous opportunities to increase your financial worth. So if don’t invest, you are missing out these opportunities. Of course, you have the potential to lose your money in investments, but if you invest wisely, the potential to gain money is higher than if you never invest.

If you know where and how to invest your money, you’ll know that the rewards are plentiful. By investing in the stock market, you’ll have a lot more money for things like retirement, education, recreation – or you could pass on your wealth to the next generation.

Before you start investing your hard earned money, the first thing you should do is to know what your goals are. Whether you want to save for retirement, your kids’ college education, a new home, car, or the latest gadgets, it is important to know what you are saving for. This will help you know where your money is headed and determine whether you need to invest or just save in order to meet your goals.

You should know the difference between saving and investing. Saving is simply putting money aside bit by bit in order to pay something specific. Meanwhile, investing is taking some of your money and trying to make it grow by buying things you think will increase in value.

Whether or not investing your hard earned money makes sense for you depends on your goals – specifically if they are long, short, or medium term.

However, as interesting as it sounds, investing also brings up risks and some amount of stress. Luckily, Perth Now provides an interesting article that can help you stop investment stress.

You can read the full article here:

I asked 9 executives for the best ways to build a career you’re proud of, and came away with 5 key lessons

There is a very wide variety of careers that can be chosen. Because of very wide variety available, it has become a very big challenge to many young people. Many people have chosen the wrong careers without knowing and they end up getting messed up without any option.

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right: Adam Gorode, cofounder and CEO of AGW Group; Stephanie Sharlow, chief editor for DesignRush; Kinh DeMaree, technical talent partner for Moveworks; Sam Meenasian, director of operations at USA Business Insurance.

Knowing what career is to choose is normally not an easy task. There maybe some lucky few, who seem to be born with a sense of vocation, there are still a lot of people who struggle making the right decision. If you are finishing college or contemplating a career change, you might be wondering “What career is perfect for me?”

Those who wise up and sit down to weigh things over when choosing the right career do get the best out of their decisions. After all, no one wants to travel numerous kilometres only to find out they have travelled the wrong route. Choosing the right career is indeed more of a process rather than a one time thing that changes your trajectory in an instant.

Self assessment should be the first step to choosing the perfect career. It is one of the pivotal things you can do. You should assess your self first even before one immerses in a chosen profession. There are factors you need to put into consideration which include your skills, interests, and values, along with your very own personal traits.

Another helpful step you can take is getting help from a professional career counsellor. There are career development professionals who help individuals with self assessment and evaluate the various factors that play in one’s career choice.

Asking help can also help you a lot when choosing the right career. Some experts can help you pick the career that is satisfying and you are proud of.

Read this article for more details:

Yes, you will need more than $1m to retire well

Many people here in Perth do not spend much time pondering what will happen when they stop working, whether their retirement is fast approaching or decades away. Unfortunately, many people are unable to retire when they’d like to because of their financial situation.

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The many possible problems brought after retiring can be avoided if you are able to plan carefully. When you plan ahead, it allows you to decide when and how you will retire, and whether you will continue to work.

Have you started planning for your retirement? Even if you have not begun to plan, it is still not late. You can still start preparing yourself at any time – whether you plan to retire in the next few years, or in the next few decades. It is important to give yourself the best chance for a happy and secure future!

Every employee or any career person has to be prepared for life after paid work ends. Retirement planning is not just financially, but in all aspects in life. The non-financial aspects include lifestyle choices such as how to spend time in retirement, where to live, when to completely quit working, etc.

However, financial factor is arguably the biggest decision one person has to consider when talking about retirement. That is the reason why the biggest question aspiring retiree asks is “How much money do I need to retire comfortably?”

Unfortunately, it is difficult to mention a single number that would guarantee everyone an adequate retirement. It depends on many factors, including your desired standard of living, your expenses (including any medical costs) and your target retirement age.

On the other hand, the good news is that possible to determine a reasonable number for your own retirement needs. All it involves is answering a few questions.

According to an article published by The West, you’ll need $1Million to retire well. You can read the full article here:

3 mistakes I made when I started my company that I’ll never make again

So you want to become an entrepreneur and manage your own company. Perhaps, you’ve noticed that you have a business idea that there’s a way to find a way to fill a void in your local marketplace. Or, you’re really knowledgeable and passionate about something.

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Mistakes When Starting a Business

Starting a business is not easy. It requires a lot of time, effort and resources. What’s worse is that no matter how hard some new entrepreneurs work, many still end up failing. However, those who become successful businesses have realised that the rewards are worth the challenges and obstacles they faced on their road to success.

Spending a lot of time, effort and resources are not enough when you start your own business; they will not guarantee success. If you’re thinking about starting a new business, you probably already have an idea on what product or service to sell. However, you still need to study the industry you are about to enter. Do some research on the leaders in the industry and learn what those brands are doing, and figure out how you can do it better. If you think your business can deliver something other companies don’t, you are now ready.

Once you have come up with an idea and some strategies, don’t forget to write a business plan. One common mistake new business owners make is that they ignore writing a business plan. They don’t know how important writing business plan is and they also don’t know that failing to do so can also result in failure of the business. It is important for your new business to conduct thorough market research on your field. You also need to get the demographics of potential clientele because it is an important part of crafting a business plan.

In most industries, there’s a thin line between the success and failure of a business so it is really important to prevent doing certain mistakes as much as possible. Here are some business mistakes that you should be avoiding; read the full article:

Many Australians are hoarding credit cards and it could be doing them damage

Many of us want to get a credit card. The most obvious benefit of using a credit card, whether you are a business or private individual, is cash flow flexibility. For business owners who are just starting up, credit card helps a lot when expenses start mounting up. That’s because businesses that are just starting out may take a while to get their cash flowing.

Many Australians have multiple credit card accounts.

If you go through some tough times, a credit card can get you over those challenging periods. For instance, starting businesses need to advertise and promote their company to build brand awareness. However, you need money to do that. The reasons for needing that extra cash are many and varied but having the cash available through a business credit card can be a lifesaver in many instances.

Accountability is another reason why someone needs a credit card. Many banks offer business credit cards with individual cards and spending limits for each employee. If you run a business, this allows you to make sure none of your employees are going over budget. Additionally, using credit cards instead of cash means no expenses fall through the cracks. Everything is listed on your monthly statement.

Freebies and promos are also the advantages of having credit card. Almost all business credit cards offer some type of rewards programs. These rewards often include plane and hotel tickers, clothing, and more.

However, having a credit card also has disadvantages. As with all kinds of credit, there is the opportunity to misuse it and get into debt. To avoid this situation, it takes planning and discipline.

Before getting a card, you should sit down and determine just what it’s going to be used for. According to a report, many Australians are hoarding credit cards and it could cause them damage.

To read the full story, click here:

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Best Local Perth Business worth Starting

What are the Common Mistakes of New Managers?

Resulta ng larawan para sa mistakes

Leadership has a huge effect to organisational performance whether positively or negatively – this statement is always true whatever way you look at it as this is borne out by the plethora of research that has been carried out over time.

What is leadership? It is an evolving science and needs to identify and understand ways in which good leadership can lead to increased employee participation, essentially asking the fundamental question of how leaders can create the right context in which employees become stakeholders and are able to perform at their best.

In its fundamental definition, leadership is the key to your employees, groups of employees, and the entire business performance. In this today’s tough economy, it makes sense to drive better performance that benefits both the organization and its employees.

All organisations (including yours) have culture – it can either be bad or good or indifferent and it affects business performance. It is the understanding of the culture that exists within your organisations is the key that will unlock the latent potential that exists within the business and within its people.

However, being the leader is not an easy job. Businesses today are facing many challenges than previously and the pressure of competition is growing all the time. Hence, you should not make any mistake if you want to stay on top of the competition.

Want to know the common mistakes leaders make? Read this:

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Many Australians are hoarding credit cards and it could be doing them damage

Three ways to protect yourself from stress while turning a startup into a successful company

Business is truly a fun and exciting activity. However, there is also an element of stress in running a business (even though it is just a small business.) Managing stress is important because if you do not do well, it can accumulate and bring you down even further. Therefore, you need to be able to manage your stress if you want to become successful.

Stress is unavoidable. But the good news is that managing stress is the key to becoming successful in business and there are a few methods that can help relieve stress.

To reduce stress, you need to keep in mind that though money is important, it is not everything in life. You will have to learn to take the losses in stride. It is easy for anyone to preach. Nevertheless, one can reduce stress by having an open mind. This open mind allows us to absorb the losses as part of life. If you manage to do this, you have won half the battle against stress.

Aside from money, there are also some other things that you need to focus on – family, friends, health and other things money can’t buy. The sooner you realise and accept this fact, the better you will start to feel. Your health plays a great role in relieving stress. Do exercise, eat well, and live healthy.

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